You may be wondering what sort of images you should be looking for from your personal brand photography session. Your photographer should know to be taking these images and shooting to accommodate various cropping sizes for social media, but here are some photographs you should definitely be looking to take.
Photos of yourself
Sorry! If you’re going to be the face of your personal brand then you need photos of yourself! I didn’t like it either when I first started out. I’m a weird looking person and it shows in photographs. Even if it takes me 50 attempts with the self timer on my camera I eventually end up with one semi-decent photo of myself.
Showing images of yourself gives your ideal customers an idea not just of what you look like, but of your personality. They can look at you and think “I like the look of that person, they look trustworthy, likeable, I’d like to take my business to them.”
Photos of you doing things you enjoy
This goes in with your personal brand photography session. Decide what kind of stories you want to show from walks in the park, runs along the beach, quality family time or any other weird and wonderful hobbies (the weirder the better) and I will photograph you doing those things.
Then, people who also like doing those things will relate to you. They also like walks in the park, family bike rides or spending a night in a haunted house.
Photos of you with some of your favourite items
Don’t worry, this isn’t promotion for another brand. This is you backing up your brand with things you enjoy using as props. This can be your favourite pen, notebook, productivity aid, mascot or toy.
Many of these items can even be used on National, World or International X days. I shared an image of myself with my Klean Kanteen (in purple to match my brand, obviously!) to celebrate International Coffee Day…See what I mean about me looking weird?
Instagram square-cropped images
If you have an Instagram account you’re going to want your images cropped as squares and ready to go. Your personal brand photographer will be able to crop your images for you.
Even if you’re happy to use landscape or portrait images, it’s better for consistency to stick to one crop format.
Images with lots of blank, neutral or blurry background
These kinds of images are great for when you want to add supplementary text such as quotes, testimonials or tips to your photographs. They make for a clean, easy to read image without too many distractions in the background.
Images with a wide expanse of background
Similar to above, only these photographs can be used for Facebook banners, Twitter or website headers. Again your photographer will know to shoot some of these images so they can be cropped accordingly without any body parts being cut off at the edges.
There you have it! A brief guide to the kind of images you should be getting from your personal brand photography session.