It’s fair to say that growing a personal brand is the done thing now for online entrepreneurs and business owners.
However there are some things that should be taken into consideration when building your own brand, whether you are a new start-up or an established business looking to up your social media game.
Get crystal clear about your ideal client
Branding 101: know who your ideal client is! You may already have this down to a refined art, but you need to know who you are speaking to so that your personal brand attracts and reflects them.
If you are an outdoorsy person who likes flowers, butterflies and walks with the children, your images need to show this. Your ideal clients may also like butterflies and flowers.
If they like walks with the family then they can imagine themselves in your image doing the same thing. This is so valuable in building your know, like and trust factor.
Conversely, by having such a niche audience, you will also repel the “wrong” kind of clients before they even think about contacting you.
Be consistent not just in your posting and sharing on social media, but also in your personal brand content.
Everything from your logo, design, images and colours should be the same across the board.
This helps to reinforce your brand, your message and your persistence. It shows that you are here to stay.
Your personal brand photography images should also reflect that consistency. Your photographer will have discussed this with you in your planning session so they know what you are looking for.
Decide just how “personal” you want to get with your personal brand
Obviously this is different for everyone. You may not be comfortable sharing certain aspects of your life in your social media and that is perfectly fine.
No one is going to ask you to step that far out of your comfort zone just to promote your business or your brand. Even stepping in front of a camera may be out of your comfort zone and that is enough for you. I’ll admit, it is for me, too.
Many entrepreneurs share stories and images focusing on their family, their health and other things that you may or may not want to share.
While there are many things that should be kept private, sometimes telling a personal story can help others who are in the same situation.
These stories also help you be more authentic in your posts and in your brand. People can relate to you more when they see that you have faced the same problem and can be inspired when you share how you overcame that problem.
Whatever your stance on this matter, make sure to set yourself boundaries and guidelines as to what you are happy to share and what you prefer to keep private.
What else have you discovered about growing a personal brand that you wish you had known when you started?